Which term describes a method of persuasion relying on credibility and moral character?

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Multiple Choice

Which term describes a method of persuasion relying on credibility and moral character?

Explanation:
Persuasion that hinges on credibility and moral character is built on trust in the speaker’s honesty, competence, and motives. This is the ethical appeal. It works because audiences are more persuaded when they believe the speaker is reliable and benevolent. It stands apart from logos, which appeals to logic and evidence, and pathos, which targets feelings. Ethos is the term for the speaker’s character itself, while the ethical appeal names the method of using that character to persuade.

Persuasion that hinges on credibility and moral character is built on trust in the speaker’s honesty, competence, and motives. This is the ethical appeal. It works because audiences are more persuaded when they believe the speaker is reliable and benevolent. It stands apart from logos, which appeals to logic and evidence, and pathos, which targets feelings. Ethos is the term for the speaker’s character itself, while the ethical appeal names the method of using that character to persuade.

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