Logos refers to which aspect of persuasive communication?

• A. Credibility and moral character
• B. Consistency, persuasion, and use of facts and reasoning to support position
• C. Emotional appeal
• D. Authority and policy

Answer: (B)

Logos is the logical appeal in persuasive communication. It persuades by reasoned argument, using facts, data, and clear evidence to support a claim. When you rely on logos, you build a coherent sequence of reasoning where premises lead to a rational conclusion, often citing credible sources or verifiable information so the audience can follow and evaluate the argument on its merits. That’s why the option that emphasizes using facts and reasoning to support the position is the best fit. The other aspects map to different appeals: credibility and moral character describe ethos, and emotional appeal describes pathos. The mention of authority and policy isn’t the core of logical argument alone.