Character refers to which of the following in evaluating a speaker's ethos?

• A. The moral qualities and ethical standards of a speaker, which contribute to their ethos
• B. The public image
• C. The research method
• D. The speaking pace

Answer: (A)

Character in evaluating a speaker’s ethos refers to the speaker’s moral qualities and ethical standards, which shape how audiences judge their trustworthiness and integrity. When listeners believe a speaker is honest, fair, and principled, they’re more likely to accept the speaker’s arguments, since credibility comes from perceived character. Public image is more about how the speaker presents themselves and the impression they project, which can influence perception but isn’t the same as genuine character. The research method relates to the evidence and reasoning used to support claims (logos), and speaking pace affects delivery and emphasis rather than the moral character of the speaker.